The same kind of Dallas photo booths you have seen at the mall can be employed at trade shows and conventions. Many party rental firms hire photo booths to be used at marriages and other social events. But an excellent marketeer should notice that putting a free photo booth in your exhibit space is a good way to boost your foot traffic, spark conversation with prospects, and generate general warm fuzzy feelings about your brand. Further, if you know what to search for, a photo booth rental can basically give you way more than that. Modern photo booths use technology to spread your brand or message, and collect info from prospects. Some will even collect video testimonials about your product. Confirm any photo booth rental is really capable of putting your message on the photograph strips. Better photo booths will even permit you to design a postcard with your branding all over it. In my viewpoint, this is the right way to go.
Folk loose the swag given out at shows. Free pens get used up or lost. T-shirts fade. But folks usually keep photographs for ever and ever. Picture your message pinned to your prospect’s fridges for ten years.
Be certain to ask if the rental company charges additional for the design work. Some photo booths will permit users to e-mail themselves their stills. They enter their email and the booth sends them a mail with your custom message with the photographs attached. Booths that do this are really capable of storing the user’s e-mails to use for your selling purposes later on. It’s superb method to fill your lead list. Since you are giving them something absolutely free there isn’t any unwell will about collecting the e-mail and using it. Just be absolutely certain you utilize a pro e-mail service like Recurring Contact to permit users to un-subscribe if they wish. The most advanced booths permit users post their pictures to their Facebook accounts direct from the booth. If you’re advertising at a trade show, imagine having your message show up in the Facebook stories feeds of executives in your industry. Folks always have co-workers from their same industry in their Facebook pals list. If they do something nerdy in the picture, the picture will spread farther as folks hit the “Like” button. If folk at the convention have recently used your product, why don’t you collect some video testimonials about it? A video able booth will do this for you, so long as you have somebody there to train the users thru it.
I suggest using exact questions to make it simpler on them. As an example “when was the last time you used my product?” Or “how has my product modified the way that you do business?” Post the best videos to a YouTube channel, and insert them on your website. As an extra bonus, having a YouTube channel connected with your brand and site will help your search engine listings.
Google, particularly, loves a site with rich content like videos. Get the most from your photo booth rental by having a method. Folk will be giggling and having a fab time in your exhibit space. Benefit from the jovial atmosphere made by the booth. Engage prospects in chitchat as you usher them into and out of the booth, and let that lead into your sales spiel. Most of all, have a great time! If you are having a good time with it, your prospects will loosen up too.